My Work.
Brand Kit
For a class project during my sophomore year, I had the opportunity to choose a non-profit organization and create a mockup brand kit. Where I recreated/updated different design elements of their company from their logo to informational posts on social media. The project focused predominantly on media elements and allowed me to understand how to visualize and communicate a company’s tone through media.
Rare Beauty MockUp Newsletter
For a class project, I created a fictional newsletter for Rare Beauty., which is a makeup company. I came up with 5 different new concepts that could be used for their content calendar and newsletter while also using one of those concepts to create a newsletter.
Starbucks Swot Analysis
In relation to a lot of the highly-publicized racial bias incidents that have happened in many Starbucks stores, I performed a SWOT (strengths, weaknesses, opportunities, & threats) analysis of the company. Throughout the project, I also stated how Starbucks could respond to these instances to reflect its values.